Floral Club has been telling stories with flowers since 2025, building a reputation for beautiful, hand-tied creations perfectly matched to every occasion, every celebration, and every home.
Our Philosophy
At the heart of Floral Club is a love of the shape and form of flowers, combined with a creative edge. We’re passionate about celebrating nature in every bouquet we tie, and working with seasonal flowers and foliage helps us stay within nature’s own cycle. We are, and always have been, committed to finding ethical, sustainable solutions to the challenges within our industry. From using recycled packaging and wrapping to donating surplus flowers to [local cause/charity], we’re continually looking at ways to reduce our carbon footprint and benefit the Doha community.
Our Approach
At Floral Club, our passion for flowers starts early — around 5am to be exact — when we arrive at the flower market to hunt out the best stems and foliage we can find. Sourcing quality, seasonal blooms has always been important to us, and we choose the freshest the market has to offer wherever possible.
Back at our busy studio, surrounded by buckets of fresh-cut stems and a workbench that’s never quite tidy, we begin hand-tying the day’s bouquets. We create arrangements and installations for homes, weddings, and venues the length and breadth of Doha — and further afield.
Fiola Johnson
The Owner
With more than a decade’s experience at the forefront of floral design, Fiola Johnson is one of London’s most respected florists. Having trained under the iconic Jane Packer, she later worked for some of London most prestigious florists on luxury events and celebrity weddings. In 2008 she founded Fiore to reflect her own intimate and artistic approach. Born and raised in London, Marianne has always loved the city’s relentless pace and creativity, something that’s an endless source of inspiration to her. Yet she also craves the peace and natural beauty of the great outdoors. It’s this balance, between the vibrancy of the city and the beauty of the natural world that defines Fiola’s own individual style.
Drawing on her love of colour and texture, she combines romance and wildness in rich, generous compositions that are both thoughtful and unexpected. Her studio and shops are havens from the urban jungle; like calm oases in the midst of the metropolis. They are bursting with full blooms, hanging plants and potted trees. It’s in these green and peaceful spaces that Marianne and her team create their designs, inspired by the city just outside.
We don’t sell bunches. We compose flowers, and we do it every single week.
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@thefloralclub.qa
Our customers say
Excellent
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